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IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PRODUCTIVITY; EASTERN REGION

(A CASE STUDY OF THE NIGERIAN BOTTLING COMPANY PLC.)

 

ABSTRACT

 

This research study was on the “Impact of strategic planning on organizational productivity” (a case study of Nigeria Bottling Company).

The main objectives of the study are:

1. To assess the impact of environmental factors on the strategic planning of the company.
2. To evaluate the relationship between strategic planning and the corporate performance of the company.

Based on this, two hypothesis were formulated and tested.

The population of study constitute all the company in Eastern Region especially Enugu and Onitsha.

Questionnaire and oral interview was used to elicit data from respondents.  Simple tables and percentages where used in analyzing the data collected.

From the analysis the researcher discovered that:

1. Internal and external environmental factors surrounding the company greatly influence its ability to plan strategically.
2. That long range strategic planning was carried out by corporate to management team.

In the light of the above, recommendations on how to enhance company’s productivity through improved strategic planning were given.

It is strongly believed that these measures will go a long way in enhancing the organisational performance of the company.

 

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

 

Strategic planning which is a process that involves analyzing the opportunities and threats in the market place, which building the strengths and correcting the weaknesses within the firm, also involves setting goals for specific product market and for the firm (Bernett and Willsted:1988); and since it is perceived as a mediating force between the organisation and its environment, it has become highly imperative for business organizations to adopt it so as to enhance productivity.  This is sequal to the fact that business enterprises under the prevailing economic environment of today, have to be up-and-doing so as to be efficient to survive. High prices due to increasing production costs coupled with severe liquidity squeeze necessitated by the dwindling external value of our national currency, have had a serious dampening effect on consumer demand.  Having been faced, therefore, with a high cost of production, diminishing markets and environmental uncertainties, business organizations have had to compete more aggressively with one another to attain acceptable volumes of production, sales and a good market share.