In this study on “Challenges facing Nigeria Mass Media in rural Development “ my efforts is geared toward examining the effect and problems of mass communication on rural development projects in the execution of Poverty Alleviation Program in Awgu Local Government of Enugu State.
The study also looked into the relationship between variables like educational level marital status occupational distribution, media selection age, sex, among the people of Awgu.
The method (survey) of social science research was employed in this study, both the questionnaire and oral interview were used for data collection. A total of 240 respondents were randomly sampled.
The research made use of tables for graphical illustrations and easy comparison of facts and figures. A part from its knowledge value in the areas of development , this study will be great help to Nigeria development planners as its findings, w0ould enable them know how to affectively formulate development projects that help the citizenry and reduces at their disposed to justify development in the rural development..
The findings suggested that development did not really take place in study despite the poverty Alleviation Programme. This was as a result of illiteracy economy, government and polices transportation ownership management and political angle. They also should that mass media are not alive to their responsibilities in rural development.
In the light of these findings conclusive were drawn and recommendations were made.
The importance of communication in our daily lives cannot be overemphasize. This makes a through investigation and understanding of the complex process of communication and all its ramifications. Communication is so central to human existence and it human activities that it will be foolhardy for any group or nation to put it in the background in its economic, political, social and other activates. It is the most vital factor in building or developing an organized, United and Progressive nation, without it there will be no rural citify and no effective solution to rural problems and rural development. Hence in any reasonable theory and practice of rural building, communication should occupy a key position. All this can be said because of the obvious fact that all human activities take place in a cross fire of information flow and communication.
The importance of information as supportive input for specific development programmes is just beginning to receive with recognition, but in countries like Nigeria, this recognition is till very low or non-existent., as Fulius Nyerere once remarked “ While others try to reach the moon, we are still trying to reach the village. However, the pace at which the villages are reached may be further delayed unless more attention is paid of the role of communication and information transfer in the development process.
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