In this study titled mass communication as a catalyst to rural development the effort is geared towards examining the effect of mass communication on rural dwellers.
This study was motioned by the felt needs and find out the extern the media messages affect the lives of the rural dwellers in the content of development.
The study further looked at the relationship between variables such as educational level marital status occupational distribution media selection age and sex difference among the people of Orumba south local government Area of Anambra state.
The survey method of social science research as employed in this study. Both the questionnaire and oral interview were wed for data collection. A total of 150 respondents were randomly sampled.
The research made use of table for graphical illustration and easy comparison of facts and figures. Apart from it general knowledge value in the are of development this study will be of great help to Nigeria development planners as its findings enable them know hoe to effecting use the reasons at them disposal to justify development in rural communication.
The findings suggested their people are not affected by mass media message due to poverty and illiteracy. They also showed that the mass media are not alive to their responsibility in rural development. In essence there is gross imbalance in information follow from urban to rural centers.
In the light of these finding conclusion were drawn and recommendation appropriately made.
It is known that rural communities in Nigeria have always been the began hope through out the history of this country and that they have always stained the urban communities through the provision of raw- material for industrialization. In spite of this the contribution of the rural communities have not received the adequate attention they deserve
Through government are doing everything with their power to see that situation as reserved they should realize that they have not been should realize that they have not been making effective use of mass communication to foster community/ rural development with the proper use of the communication media in shaping and channeling the minds of the rural communities in the issues that affect them it will go a long way in bettering their condition
Emmy at all (1975) said that communication is “to bring development into focm” while Godwin Igbinebor is of the opinion that innovation is a function of change in behavior only comes through new ideas and vigils it is the role of the mass media to convey new idees and vigils “
This means that people conceded with the development of rural communities should realize the value of communication media and employ them in all the facets of their pregrames
Before now much attention had been paid to the urban communities. It was only ding the president Ibrahim Babangida’s regime that the directorate for food roads and rural infrastructure (DFFRI) was established which laid emphasis on the rural communities .
As the Ex-presidents (Babangida) daimed I will be the cardinal element of the role of the directorate not only to effectively promote frame work of grassroots social mobilization but also much a virile pregramme of development monitoring and performance evaluation”
With this presidential speech much emphasis had now been shifted to the rural communities. This is why Emma Ikwueze of the daily star said” this is how a development nation eught to be that is having both urban and rural communities developed”
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