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RADIO AS AN EFFECTIVE TOOL FOR SOCIAL DEVELOPMENT IN NIGERIAN RURAL AREAS

 

ABSTRACT

        This project is an attempt to find out the role of radio as an effective tool for social development in rural areas in Nigerian.

        The radio has been considered by many “authors experts and policy makers alike as an agent of rural development especially at the information dissemination level. This project tries to find out how successful the social development program for rural dwellers was able to educate, mobilize and organize the rural people in a more productive activity, using radio as a vehicle for creating awareness about its programmes and activities.

        The present and the past federal Government of Nigeria emphasizes on the creation of avenue for the development of rural areas. Therefore, this work tries to find out too how social development programmes were able to get to the rural communities effectively and efficiently through radio.

 

CHAPTER ONE

1. BACKGROUND OF THE STUDY

 

Communication is the epicanthic of human society. It is the

wheel on which all human activities revolve. Without it, society will remain static or stagnant. Communication is said to be the transferring of information, ideas and attitudes from one person to another. This definition presupposes that both the sender and receiver of such information operate at the same wavelength in terms of understanding the same language or symbols. Communication is made up of tour, intrapersonal communication, interpersonal communication group communication and mass communication.

        However, this project is centre on mass communication which is the process of transmitting information, ideas and attitudes to many people, usually through a machine. This kind of communication has as its channels – radio, television newspapers, magazines, books etc. The information carried by these channels can be received by different people in different places at the same time.

        This project is a study on Radio as an effective tool for social development in Nigerian rural areas. In tracing the history of electronic media in Nigeria, radio was introduced in 1933 as the first medium by the then post and telegraphic department of Britain. In December 1935, wired broadcasting was commissioned in Lagos known as Radio Distribution Services (RDS). By the end of 1949, stations were created in many parts of the country. In 1952, Nigeria Radio Broadcasting Service (NBS) was commissioned by Sir John Stuart Macpherson. In order to enjoy Radio services by the people, the country was divided into three regions and each of them did promote the culture and customs of the people in the area. This served to promote the role or impact of radio in effective communication.

        Radio is one of the electronic media used for creating awareness and mobilizing people to support government’s programme and policies, thereby contributing a quota in rural area development. Rural development as a socio-economic phenomenon, is not as new as the current emphasis it appears to portray, it is as old as the rural communities itself. The rate of rural development has been so slow that it has been unnoticed or neglected for many decades of studies in rural development have shown that Radio has been looked upon as the sole agent for change and development in the rural areas. Therefore Radio has played a positive role in the rural area development situations.

        Radio serves as a social control measure to the society especially in the rural areas in Nigeria. It creates awareness as well as enlightens those in the rural areas on governments programmes and projects. The Radio is a source of valuable information to all members of the society and of course to those inhabiting the rural areas.