It has been observed by researchers that many children today are being influence by what they view or see on the television, especially when it comes to cartoons production.
For instance, there are reported cases of children misbehaving after their exposure to television programme, of cartoon type. Based on the above observation, the researcher investigated the effects of cartoon advert on children.
Tom and Jerry, a type of cartoon children enjoy watching, was chosen as the case study, with sample drawn from pupils of uwani primary and (University of Nigeria Enugu campus) primary schools.
The study investigated three hypotheses namely
Will be used to answer the research question on the effect of cartoon advert on children.
The survey research was used in order to generate data from the respondents. The review of related literature and limited direct
interview will be carried out to strengthen the findings of the study. Structured questionnaire will also be administered to 120 pupils of both primary schools mentioned. Data analysis will be carried out using frequency distribution table and simple percentages.
Based on the analysis of data and testing of hypothesis conclusion will be drawn. The results of the finding will be unfolded. Above all parents and guardian will find the research useful, as they will be better opportune to be selective on the kinds of cartoons their children watch. This will enable them to generate the desired influence of cartoons on the life of these children.
Children have become much more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an early age of six months, and by the age two or three children enthusiastic viewers.
This is one of the reasons why Steve Hostler in his edited write up-mental and psychological effects of children’s cartoons opined that to many children are watching too much television and the shows that they are watching (even if they are cartoons) have become violent and addictive.
The marketing of cartoons has become overpowering in the United State and so has the subliminal messaging. The marketing according to Steve Hostler in his edited write-up from the Internets is targeted toward, the children to cause them to want to view the cartoons on a regular basis, but the subliminal messaging the “cartoon” This is unfortunate because children watch cartoon on the television and they see material that is not appropriate for their age group.
Steve Hostler also alludes that children who watch too much cartoons on television are more likely to have mental and emotional problems, along with brain and eye injuries and unexpectedly the risk of a physical problem increase.
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