The research topic, has no doubt provided the knowledge about the role of the media in the promotion of government policies. It is much interest to note that the media has done a lot of functions on the move to promote government polices. Some of the functions includes programme of immunization, poverty eradication programmes, rural electrification programmes and universal basic education. Thus includes; how to administer a new invented vaccine, health care family, family support programme and a host of others. Nevertheless, it is reviewed that the media propaganda of the policies of the government is controlled by government. There will be no way for an effective performance as against this background. It is of relevant that even though the media carryout the information to the government, there has been a great intimidation by the government. Not to mix words, more of the government control include; press laws, pre and post censorships, law of ethics, official secret act coupled with propaganda and lots more. All the methods used in collecting the relevance information aid in data analysis and presentation of the data collected which based on the study area, in motion to unveil the role of media play interms of promoting government policies, especially the Enugu State Broadcasting Service (ESBS) Enugu which is the focusing study.
The role of the media in the promotion of government policies is indeed very inevitable. But, there has been colour and cry over the traditional dissemination of information by the media. the informed message is the irony of what the government does. This single attitude by the media initiates, their by leaning little or no care at all for the disseminated message. It is indeed very important to know that three key words: media; government, and policies are stand for: According to Oxford Advanced Learners Dictionary (1984:439) describe media as “A substance regarded as the means of transmission of a force or effect”. The dictionary further states clearly, what the term government stands for (1984:301). “The machinery through which political authority is exercised’. Again, the phrase means (1984:525). “An over all plan embracing general goal and procedures”. (especially of a government).
More than not, while some officials of the media seek for brown envelopes, other are examples of canker worms and wretches. They sway the good intention of the intended policies for the benefit of the masses to suit that of the government. It is likely blowing the trumpet. The media, the real to live to the tenets of journalism, burns within. But for the pre and past censorship, they are victims of circumstances. It is very evidenced that we have not yet bailed ourselves from social and political problems. Indeed, the intention of any meaningful government is to bring very closely their intentions to the government. This is a serious problems that must be addressed. How can the populace be well informed while depending on media, what can the government do in order to foster on relationally positive policies for the message. Infact, Aniebona (1987:8) said “Media is a powerful” and effective instrument for activating national goals such as in need for while spread education for both certain prescribe goals in economic growth, health care, political and social awareness, political stability and national identity”.
The above statement has leads to further explanation of the role or importance of the media in our social interactions, which cannot be ignored. The media is indeed a variable instrument for national growth. But all effect to hail Mr. E.N. Aniebona sayings about the media is said to be very abortive, since the problems of the media are not far-fetched.
It should noted that when we are talking of the press, we are referring to the print and broadcast media. Achusim (1997:34-325). The press, has to do with the authoritarian theory, the libertarian theory; others include the totalitarian theory and the social responsibility theory; Achusim (1997:113).
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