This research project marketing of inductive product in a competitive market economy is a very critical study for beiger paints plc. The study was motivated by the necessity to the extent of competition in product in Enugu specifically. The study addressed the following issues.
the research instruments used for data collection were mainly questionnaire and interview. The needed data were collected from the respondents which composed of the respond distributors and con summers of company product
the data collected from respondents were tabulated into frequencies and percentages – chi square statistics was used to analysis and test the various hypothesis.
Data interpretation and analysis give the following findings:
It is a fact that every reasonable Nigeria know at present that there are many competitors in this market. The fact is every body wait to do business without actually considering what to do business without actually considering what it takes to stat and be in business.
Industrial marketing is the process of anticipating, discovering and designing products and service specification that will satisfy the requirement of industrial customers or users (schwa 1987:618)
The term marketing has different nterpretation to different people depending on their knowledge. To so e people it is simply buying and selling activities to other it may means creation and delivery opf stauded of living.which ever definition one chooses the whole thing boils dodwn to protitable setisfactionn of wants which are predetermined as can be seem from the following definition marketing is a set of activities that facilitate exchange transition involving economic goods and service for ultimate purpose of satisfying human needs (kotter 1990)
Generally, marketing involves findings out what people needs are designing product and service that are capable of satisfying these predermined needs and determine the base way to pack price, distribute and promotion these goods and service while making profit at last which is the climate goal of an organisation.
The force-running definition and explanation holds for bother industrial and consumer gods. for the purpose of the study this research paper is designed to in vestiges and disclose the problems consequences and prospect of marketing paint product in a competitive market economy (Enugu urban).
In as much as industrial goods are goods used context industrial goods (an also be consumer goods since there is no clear or demarcation between them).
Example is a type manufacturer who sells tyres to an automobile firm that uses them to fit in an assembled (peligeoat automobile Nigeria) pan can be said to be engaged in industrial marketing and when these type an bought by a car owner to replace his owu worn out type it becomes consumer goods.
In the late 1980, the situation reflected the fact that consumer disposable income was n the increase and individual buyer expectation were raised emphasis stifled to the creation of an increased capacity for production as the range of purchase because widened. Today’s market environment is more various market segments especially the paint industry are more direst and height-fisted and more selective.
The real disposable income of most citizen has remained static while just a negligible populace have been lucky enough to record a mainlined rise marketing is not only a means by which the present day business win survive the endemic buff fling of the uncontrollable variables. It is also a philosophy which has emerged as the stimulation and command of consumer demand.
However, generally the different mixes of marketing have not been well applied by the parents industries in the state of study. Much are still be done to create the needed awareness and demand needed for a proper mist ration of the marketing mix
It is because of this importance affected to marketing not only in consumer goods that the researcher seems to find out marketing of industrial product in a competitive market economy with particular note on Berger paint plc
| 1 - 5 of 96 Reviews |