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THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

 

ABSTRACT

          The study was on the impact of marketing in the development of tourism in Enugu state.

          The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of all the marketing concepts.

          The data for this study were collected both from the primary and secondary sources. A pilot survey of the population was conducted to determine the sample size, on the course of the analysis, may problems were discovered to have hampered the effective and efficient performance of tourism industry in Enugu state. These findings are such as.

1. Non application of marketing concepts or marketing activities like sale promotion.
2. There is also no marketing department for the majority of the tourism organization.
3. There is also lack of government commitment in the implementation of tourism policies.
4. The tourism organization themselves have not been able to understand the environment they operate before fixing their prices.
5. Inadequacy of fund has also been the major constraints for effective tourism development. Equally tourism industry itself is managed by people who are professional incompetent in the field of tourism. The researcher based on these findings recommended that tourism association should participate in the marking of tourism policies.

The adequate publicity should be given to the industry through sales promotion and advertising to create tourism awareness. That tourism organization should establish and run their own marketing department which should be headed by marketing professions for enhancement of tourism development. That the pricing policies of the different tourist organizations.

 

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

 

          Tourism is defined as the practice of traveling for pressure especially ones holidays tours, Hotel etc. for tourist.

          Also tourism is the sum of the phenomenon and relationship arising from the travel and study of non-residents in so far as they do not lead to permanent residence is not convicted with an earning activity.

          Tourism is an industry, which is based on the visits made by people within and outside the country for the purpose of relaxation revisiting rest and participation in exciting non-routine activities. The destinations of tourist traffic are usually located outside where the tourists like and work.

          Tourism, people travel outside the normal domicile to other areas within the country on the other hand when people travel to a country on the other that in which they normally like and which is a separated, national unit with its own political and economic system. They are involved in international tourism. In determining the impact of marketing on the development of tourism, Philips Kotler defers to marketing as a managerial process which identifies anticipates and supplies customer’s requirement efficiently and profitability in deed, marketing as one other management function has number contributions to make in tourism development.

          Krippend off  defined market tourism as the systematic and coordinate execution business policy by tourist undertaking whether state owned at local regional national international level the needs if identifiable consumers groups and in doing so to achieve an appropriate return.

          The first equipment for tourism planning therefore is knowledge of the market and this involves researching into people and their need that is to sky tourism facilities should be organized primarily to meet the needs of the guest or users.

          The impact of market is seen to include the assessment of consumers demand in the first place and not mercy satisfying demand as it appears.