The project topic:, MARKETING COURIER SERVICE focus issues on marketing strategy of courier service, delivery in marketing and courier marketing tips. The project material content body includes: table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire. place order for MARKETING COURIER SERVICE if you find it worthy
This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.
Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. It is the arm of this TNT/IAS of Nigeria market their courier services to their various customers. In other words, is customer’s satisfaction what these couriers aim to achieve.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the couriers staff. Customers of the courier.
In organizing and presenting data collected, tables, frequencies, pie chart, histogram and percentages were used. The various hypotheses were tested using the chi-square.
Data analysis and interpretation gave the following findings:
Based on the findings the researcher recommends that:
The conclusion of the study is that marketing of courier services should be done by TNT/IAS of Nigeria. This is to increase the customers satisfaction and increase its profitability.
1.1 INTRODUCTION
As a researcher, I should be able to X-ray the important of Courier service in customer’s delivery. Here the research will be interested in the marketing of courier service in delivery service, to observe that the major problem facing the industry is the infrastruction by the government, Bad road in service delivery. It is expected that at the end of his study he/she will be able to discover the ways and means through which “TNT/IAS and other courier services should deliver an effective and efficient customer service, so as to ensure customer satisfaction.
1.2 STATEMENT OF PROBLEM
The study will reveal the research work of courier service deliver in dispatch of goods services and to examine the effects of ineffective customer service delivery. It is therefore important to find out the place of customer services in delivery.
1.3 OBJECTIVE OF THE STUDY
Some of the objective of the study are
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