User Guide before placing order for complete project topics and materials:

It is important that the researcher knows exactly what he is go to do so that I could be done effectively.Make sure you update any research work you purchased on our website. Do not copy word for word. Using our research is legal. Our aim is to provide project topics and materials for easy access to information and to reduce stress of moving from one book stop or library to another in the name of sourcing for one research textbook or research materials. We do not encourage any form of plagiarism. Our aim is to generate research project ideas for students. The contents of the project material provide will help students to generate new ideals. Every researcher must look around him in his immediate environment and beyond to improve the work. To order the below complete project materials, Make payment deposit or cash transfer into any of the following banks:

GTBANK

Account Name: Chi E-Concept Intl, Account Number: 0115939447

Other payment options

We accept cash deposit, cash transfer and Bitcoin.

Click on download to complete your order.Call or Whatsapp +23408063386834

CLICK HERE TO CHAT WITH OUR CUSTOMER SUPPORT TEAM ON WHATSAPP

The role of advertising in Motivating Consumer brand preference for Beverages in Enugu Metropolis

( A Case Study of Bournvita of Cadbury Nigeria Plc).

 

The  project topic: The role of advertisng in Motivaing Consumer brand preference for Beverages include table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire. place order for the topic The role of advertising in motivating consmer brand preference for Beverage if you find it worthy.

 

ORDER FOR THE COMPLETE PROJECT MATERIAL NOW

 

ABSTRACT

 

This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised of the staff and consumers of Bournvita product.

        In organizing and presenting data collected table and percentages were used.  The various hypothesis were tested using the Chi-square.

Data analysis and interpretation gave the following findings.

1. Consumers choice of beverage brand can be attributed to advertising
2. The quality of a product affects  consumers in the  choice if their beverage brands.
3. Price is a major factor that influences consumers of beverage products to prefer one brand of beverage to another.

Based on finding the researcher recommends  that:

1. The beverage producers should under taker research of raw materials and efficient channel of distribution so as to  always offer their products of reasonable qualify and price to consumers.
2. Making intensive and adequate use of promotional mix especially advertising, to make their marketing activities more efficient and effective.
3. Producers of beverage product should  identify the factors that are responsible as their brand choice and adopt total products concepts in marketing of their products, father than engaging in costly advertising.

The conclusion is that advertising is an important promotional tool for effective marketing of any mass produced consumer produces in a competitive market environment.

 

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION OF THE STUDY

1.1   Background to the study

1.2   Statement of problem

1.3   Objective of the study

1. Hypothesis formulation
2. Significant of the study
3. Scope of the study
4. Definition of the terms.

CHAPTER TWO

LITERATURE REVIEW

 

CHAPTER THREE

RESEARCH METHODOLOGY

1. Sources of Data
2. Population of the study
3. Sample size Determination
4. Sample Technique
5. Research instrument used.
6. Limitation of the study
7. Reliability and Validity Test
8. Method of Data Treatment and Analysis

 

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

1. Presentation and Analysis of data
2. Questionnaire, Administration and Responsible Rate
3. Test of Hypothesis

 

CHAPTER FIVE

SUMMARY OF FINDINGS., RECOMMENDATION SAND CONCLUSION:

1. Summary of Findings
2. Recommendations
3. Conclusions
4. Bibliography

 

OBJECTIVE OF THE STUDY

Advertizing as a promotional; mix among other things at influencing, consumer of selecting a particular product or service instead of competing brand of similar product during their purchase decisions.

 

This study therefore, seeks to examine the market acceptance of Bournvita in Enugu metropolis with a view to establishing the extent to which consumer’s preference of Bournvita over other brand of beverage can be attributed to advertising.  Therefore, the objectives of this study are:

1. To determine whether advertisement appeal or theme is the reason why consumers prefer Bournvita to other brand of beverages.
2. To identify the cause and kind of differences in consumer preference the Bournvita product under study.
3. To determine the extend to  which consumption of the Bournvita product is being influenced by the advertizing.
4. To determine the strength of advertizing relative to the other factors in motivating consumer awareness of Bournvita under study.
5. To suggest ways of improving advertizing campaign strategy for beverage product marketing to be more effective.